Case Studies » British Lung Foundation

British Lung Foundation

The British Lung Foundation wanted to put lung health on the national health agenda in a similar way to heart health. Our brief was to develop a shared vision and jointly owned comprehensive evidence-based policy document, for lobbying and influencing key opinion formers and decision-makers on the investment in and support for lung health across England.

What we did

We provided strategic communications support to the British Lung Foundation, supporting their work to bring together multiple stakeholder and partner organisations into a ‘Lung Taskforce’ and an Industry Group. The work involved complex, sensitive and highly political stakeholder relations; the development of a lung health campaign, including brand development and a creative campaign solution; development of core narrative and key messages; production of collateral to support partners to communicate and engage consistently around the programme; proactive and reactive media relations; and project management of the development and production of the Taskforce’s policy document.


The programme has helped to ensure lung health is on the national agenda as it features in the NHS Long Term Plan. We have been re-commissioned to provide support for the next phase of the programme, noting our success in helping deliver a complex stakeholder relations programme.