University Hospitals Bristol NHS Foundation Trust were seeking support to respond effectively to a series of potentially high-profile independent reports which were being published within a short period of time.
Our brief was to support the trust to respond to the reports and to communicate effectively with all key audiences.
What we did
We developed a comprehensive communications plan to support the trust to take a pre-emptive, coherent, co-ordinated and proactive approach to the publication of the reports – thereby ensuring openness, transparency and reassurance.
This approach ensured the trust was able to respond effectively to the reports, demonstrating integrity in how it responded, in what was a challenging period for them.
“Hood & Woolf gave us exactly the close attention and tailored advice that I was looking for, from setting a considered, ethical strategy right through to the timely production of detailed and well-crafted communications materials, and a good dose of moral support. I have found Steph and her team really professional, committed and effective.”